The company offers a variety of beautiful and high-end fashion accessories where, the upscale boutique shopper enjoys unbeatable quality of merchandise, luxury shopping at luxury prices, personal service, and one of a kind looks set to a chic, aesthetically pleasing atmosphere. It mainly caters to young, upwardly mobile and professional customers and professional buyers. It has introduced a unique fashion range for the regular and elite buyers, multiple options for buyers in different segments keeping on par with the latest in fashion trends. The styles that are purchased by the customers include: Elegant, Classic, Conservative and Casual. Rocco aims to be a leader in the Bahrain retail sector by offering customers unique and stylish women’s apparel and accessories at affordable prices. The store provides a relaxed and easy going atmosphere in which to shop, and its patrons will enjoy top-notch customer service and benefits.